One of the cornerstones of corporate personality profiling is to hire someone who’s core personality traits closely match the job that they will be performing. When you do this, you end up with top-performers – when you don’t, things can go horribly wrong and ultimately cost you business. In this episode I describe a real world, negative experience that I was on the receiving end of. Unfortunately, this type of negative customer experience happens every day in every type of business. Listen and learn how to prevent it from happening in your company.

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